They may even be a vanity thing but, DON'T under-estimate the value of your tradmark. Your logo will be visible via many media forms; on your letterhead, business cards, advertising and website. Your potential customers may not remember your business name but assuredly, they will be able to describe your logo!

AP Consultants has designed logos for animal lovers to nannies! Logos can start as little as $100 for a simple text logo to designing a more complex one that says it all.

Visit our Portfolio to see some of the businesses AP Consultants has created logos for. Call us for a quote today! 410.642.3481. Or use our Contact Form for more information about designing a logo for your business.

Logos to Avoid

1. The Clipart Logo - Most clipart images are widely distributed. Anyone who is familiar with the software providing the clipart will very likely recognize your 'borrowed' logo. This is a poor way to build credibility for your business.
2. The Special Effects Logo - Strip away all of the special effects to get at the heart of your design. Special filters such as glows, animations and wild colors are great for creating graphics and manipulating photos, but they can be very distracting when applied to a logo. A great logo should be able to stand its ground in black and white, without any effects.
3. The Text-Only Logo - A text-only logo severely restricts the ability to express your company's uniqueness and memorability. Larger, more established businesses can pull off text-only logos with exorbitant marketing budgets. One test of logo's effectiveness (marketing budget's aside) is to alter the letters and see if your logo is still recognizable. If not then you need to seriously consider a visual element. If you just can't resist a text-only logo, consider a strong, unique typeface - preferably custom made.
4. The Monogram - Monograms (company initials) are very difficult to use effectively. It will take a long time to build credibility with a monogram logo. Similarly, logos consisting of several overlapping letters generally do not work well. They may be fun to construct, but the end result says very little about your company and your products/services.

   Visit our Portfolio to see some of the businesses AP Consultants has created logos for.

   Contact us for more information about designing a logo for your business.